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Saturday, May 25, 2024
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Prayagraj tipplers celebrate Diwali, consume liquor, beer worth over ₹3 cr in one day



Residents of Sangam city celebrated Diwali by consuming beer and liquor worth over ₹3 crore on a single day as per records of excise department For representation only (HT File Photo)

Beer worth 60 lakh is sold in the district every day. On Monday, the sale of beer broke records and beer worth 1.25 crore was sold, while on Tuesday, beer worth around 1 crore was sold.

Liquor worth 1.50 crore is sold in the district everyday but on Monday liquor worth 2 crore was consumed in Prayagraj. In two days on Monday and Tuesday, the sale of English liquor reached 3.50 crore.

Excise officials claimed that the sale of beer doubled on Diwali while that of English liquor has increased by 40%.

However, the sale of country liquor on Diwali only increased by 25%. Country liquor worth 1.25 crore was sold on Diwali.

District excise officer Jitendra Kumar Singh said the final figure of sales will come in a day or two. However, there are reports of double sales of beer. Besides, a 40% increase in the sale of English liquor is also being estimated, he added.

The above news was originally posted on

Aabkari Times Editorial Team
Aabkari Times is a monthly news magazine on Liquor, Excise and Alcohol allied industry; being published since 2009 by the expertise of retired excise dept. associates and alco-bev industry professionals as our editorial team. Our magazine contains different new alco-bev strategic and new brand launch articles as well as news on recent govt. policies, trends on alcohol industry and other important data relevant to the distilleries and industry at the mass.

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