• CCI alleges United Breweries Ltd., Anheuser Busch InBev India Ltd., and Carlsberg India Pvt. Ltd. indulged in beer cartelisation.
  • United Breweries Ltd.’s stock fell over 3% in trade to ₹1,554.50 per share on Monday.
  • Check out the latest news and updates on Business Insider.

United Breweries Ltd.’s stock fell over 3% in trade on Monday to ₹1,554.50 per share on news that Competition Commission of India (CCI) has fined the maker of Kingfisher beer, along with Carlsberg India Pvt. Ltd. for indulging in cartelisation in the sale and supply of beer in the country between 2009 and 2018.

The total fine is to the tune of ₹870 crore, CCI said in a press release dated Sep. 24, that alleged three beer manufacturing firms ⁠— United Breweries, Anheuser Busch InBev India Ltd., and Carlsberg India were involved in cartelisation.

As per CCI, United Breweries and Carlsberg have been fined with penalties of ₹750 crore and ₹120 crore, respectively, besides a cease-and-desist order.

These are the key beer brands sold by each company:

Company Popular brands of beer
United Breweries Kingfisher, Heineken, London Pilsner, Bullet
AB InBev Budweiser, Magnum, Corona, Hoegaarden
Carlsberg Carlsberg, Karhu, Saku On Ice, Falcon Special Brew

The cartelisation, CCI alleged, was also being carried out through industry body, All India Brewers’ Association (AIBA), which represents 83 manufacturing breweries in India.

AB InBev, however, got a 100% reduction in its penalty under Section 46 of the CCI Act, which allows it to impose lesser penalties if the party involved in a cartel has made full disclosure about the alleged violations.

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Earlier in 2020, Reuters had reported that the investigation was triggered by AB InBev’s disclosure to the CCI that the company had discovered a cartel when it acquired SAB Miller.

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The above news was originally posted on www.businessinsider.in