[the_ad_group id=”1083″] Wine was a distant six out of nine alcobev categories (excluding beer) in terms of total volume sales in 2017, according to IWSR. While that is not an apples to apples comparison, it indicates wine is not the choice of tipple for even affluent Indians, who prefer whisky, rum or gin. “This is…
[the_ad_group id=”1083″] MUMBAI: Having a little drink here and there never harmed anyone. While most of us would like to believe and often preach this, the Indian government clearly does not seem to think so. Maybe that’s also because we Indians like to consider ourselves “Sanskaari” who do not indulge in any misdemeanour or wrongdoing….
[the_ad_group id=”1083″] The history of alcoholic beverages goes back to as long as the ancient Greek and Egyptian civilisations. Alcohol, no doubt has been a part of people’s lifestyle from the infinite past. Today, wine and beer are the most consumable alcohol products in the market. What’s more is that the market for alcohol has…
[ad_1] Last year, one in four households purchased Reckitt Benckiser’s Dettol as a hygiene product, almost 1.4 billion times. With a surge in sales, the brand witnessed 39 per cent growth, which was more than double of its 2019 growth. In Kantar’s brand footprint rankings, Dettol made it to #16 in 2020 from #27 in…
[the_ad_group id=”1083″] The alcobev industry in the country has been growing at more than 12% CAGR for the decade starting 2001 making it one of the fastest growing markets in the world. Brief us about your business model like how did the idea came to start and how does it work (step by step procedure)?…
[the_ad_group id=”1083″] Launched in September 2019, Jimmy’s Cocktails is a ready-to-drink premium cocktail mixer brand. Crafted by some of India’s top mixologists, Jimmy’s range of cocktail mixers are made with fewer calories, natural flavours and zero artificial sweeteners – achieved by using only the highest quality ingredients with their natural sweetness. Since its establishment, the…
[ad_1] Fruzzanté, a one-of-its-kind sparkling alcoholic beverage, is now available in Goa. The company recently launched all its five variants namely Pineapple, Mango, Chikoo, Starfruit and Strawberry, with a tasting event at the Grand Hyatt, Goa. The products can be brought from retail stores in Goa and also some dine in places. The beverage is…
[ad_1] Here’s a lesson or two on how to hold your beer as you power through by beverage expert and journalist Karina Aggarwal. Nothing in life fills me with more pride than seeing a woman shattering yet another glass ceiling to smithereens with aplomb and chutzpah. I’m talking goosebumps. And here is another confession. To…
[ad_1] I founded the Sonal Holland Wine Academy in 2009 that offers certified WSET wine and spirit courses, which has since completed over a decade in the business of education. I had set up SoHo Wine Club in 2016 to demystify wines to budding oenophiles in a land of whiskey lovers. We curate a fab…
[ad_1] While this month is usually celebrated as Dry January as an attempt to spend at least one month in the year sans spirits (of the bottled variety), after 2020 having finally finished, we could all use a drink. Distillers, breweries, vineyards, and the people who run them are inclined to agree, and are more…