Kerala State Beverages Corporation (Bevco) has opened its first-ever super premium liquor outlet in Thrissur. The new store, located at Manorama Junction, was inaugurated on August 5, 2025, by Bevco Chairperson and Managing Director Harshita Attaluri. Spread across 5,000 square metres, the air-conditioned outlet offers a wide range of premium liquor brands. It also features…
India’s beer makers are running into a big problem: they don’t have enough cans. A sharp rise in beer demand, growing competition from soft drink companies, and new government regulations have created a serious shortage. Right now, India has only three plants that make cans, and all the aluminum needed for production is imported. On…
Bengaluru: United Breweries (UB), India’s largest beer company and maker of popular brands like Kingfisher and Heineken, is facing a serious shortage of aluminium cans — and it’s affecting business. According to the company’s Managing Director, Vivek Gupta, UB has lost around 1–2 percentage points of growth over the past six months because it hasn’t…
Ashwin Rodrigues never imagined he’d become a winemaker. Born in Mumbai and working in finance in Sydney, life took a surprising turn when a friend casually suggested he start a winery in India. That one idea sparked a journey that led him from Australia’s Barossa Valley to the vineyards of Nashik, Maharashtra. After spending 18…
Premium beer is no longer just something to sip on—it’s becoming an essential part of modern dining. From being a beverage of choice to a true culinary companion, its role is expanding as consumer tastes evolve. According to Future Market Insights, the premium lager market is expected to grow steadily at 5.7% annually, reaching a…
Debra Crew, CEO of global spirits giant Diageo, has stepped down from her role after just two years. The company, known for popular brands like Johnnie Walker whisky and Guinness beer, announced that Chief Financial Officer Nik Jhangiani will serve as interim CEO while the search for a permanent replacement continues. The sudden leadership change…
The International Spirits and Wines Association of India (ISWAI) has raised serious concerns over Maharashtra’s latest liquor policy changes. The state government has introduced a new liquor category called Maharashtra-Made Liquor (MML) and significantly increased taxes on Indian Made Foreign Liquor (IMFL). ISWAI fears that these changes may backfire, leading to a surge in illicit…
Bengaluru | July 16, 2025Beer sales in Karnataka have seen a sharp dip in the first six months of 2025, falling by over 18% compared to the same period last year. This drop comes even as excise revenue from beer rose slightly by 0.6%, indicating that price hikes, not increased consumption, drove revenue. According to…
Lucknow | July 16, 2025Uttar Pradesh is seeing a major shift in drinking preferences, with more people opting for premium liquor. A recent report by the International Spirits and Wines Association of India (ISWAI) reveals that demand for imported premium liquor in the state has grown at a strong 32% annually between 2019 and 2024….
Published: July 15, 2025 | Premium beer company Medusa Beverages has teamed up with marketing consultancy One Source to strengthen its brand image and communication efforts across India. The partnership aims to focus on reputation management, strategic communication, and increasing the brand’s presence in key markets. Founded in 2017, Medusa made its mark in the…