The raging pandemic did not matter to tipplers in Kerala as they gulped down record Rs 750 crore worth of liquor during the 10-day Onam festival, according to the sole wholesaler of liquor and beer in the state — Bevco. The 10-day Onam festival period ended on Sunday. For a while now, Kerala has more…
Health experts say the pandemic brought on social isolation, job loss, grief and ongoing anxiety about the future, all factors that likely contributed to heightened use of alcohol and tobacco. In South Dakota, gross sales in liquor stores increased by about 21% from 2019 to 2020, from roughly $96 million in 2019 to about $117…
We have seen Mahendra Singh Dhoni do his famous “helicopter” shot on the cricket pitch numerous times. Well, this shot was not just restricted to the game of cricket. For Mumbai-based 7Ink Brews, MS Dhoni’s “helicopter” shot turned into its USP called Copter7. The artisanal chocolate and commercial beer brand was founded in April 2021…
Copter7 launches their #GoOneMoreRound campaign with its brand ambassador M.S Dhoni Mumbai: The essence of every inspirational story is all about braving the odds and making things happen no matter the obstacles. Making that very belief, their ethos is none other than Copter7 with their brand-new campaign – #GoOneMoreRound #GoOneMoreRound, is an OOH and digital…
[ad_1] The drink has zero sugar but unlike regular Mountain Dew, it won’t contain caffeine. PepsiCo and Boston Beer Co. have partnered to launch ‘Hard Mtn Dew’, which has 5% alcohol by volume and will be available in regular Mtn Dew, black cherry and watermelon flavors. Set to hit the shelves early next year, Hard…
PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months after Coca-Cola Co launched its first alcoholic drink in the country.Truly hard seltzer maker Boston Beer Co will develop and make the flavored malt beverage, which will be called “Hard Mtn Dew”. The drink will be…
[ad_1] Most countries around the world produce and enthusiastically consume alcoholic beverages of various kinds. The exceptions are primarily those with a majority Muslim population — Islam eschews alcohol — and even some of those (for instance Morocco and Turkey) have wineries and distilleries for the benefit of non- (and non-observant) Muslims. It’s not surprising…
[the_ad_group id=”1083″] Copter7 has launched brand-new campaign – #GoOneMoreRound, an OOH and digital campaign by the alcobev startup 7InkBrews which launched Copter7 commercial beers and artisanal chocolates.The campaign salutes the never-say-die spirit and the journey shared by some changemakers, influencers and the Copter7 brand ambassador Mahendra Singh Dhoni. #GoOneMoreRound campaign’s OOH was executed by Madison…
India’s largest alcobev firm, United Breweries Limited (UBL), is considered a sort of benchmark or yardstick for the health of the nation’s beer industry. When its iconic brand of Kingfisher beer sees growth, it bodes well for India’s market and its numerous brands of beer. But when its sales plummet, watch out! This is what happened when UBL…
Alcobev major United Breweries showcased solidarity towards bar staff across India by undertaking a holistic development program, Heal. As a part of the initiative, a series of virtual sessions were curated for F&B staff to hone their skills and stay abreast with the changing hospitality landscape in the new normal. The campaign was centred around…