February 3, 2026 New Delhi: The Delhi State Civil Supplies Corporation Limited (DSCSC) has invited agencies to help renovate and modernise selected government-run liquor shops across the city, officials said on Monday. The project will be carried out in three phases — design and planning, tender support and approvals, and on-ground project management and supervision….
Simba is stepping into its next phase of growth with a sharper expansion strategy, stronger brewery tie-ups, and a focused push into large, high-consumption states. The beer and alcobev brand wants to scale up without losing its premium image, said Ishwaraj Singh Bhatia, Co-founder and COO, Simba. The company, which was earlier present in 12…
Celebrities have long invested in beauty, fashion, and wellness businesses. But in 2025, a new trend clearly stood out—many famous faces stepped into the alcohol business. Instead of just promoting liquor brands, actors, cricketers, and musicians launched labels of their own. From vodka and whisky to tequila, several well-known names entered the spirits market this…
Royal Green Whisky has unveiled a fresh brand philosophy, “Live Up Success,” marking a shift from its earlier positioning of “Taste the Success.” With this change, the youth-focused whisky brand aims to connect more deeply with Gen Z and young millennials, who view success not as a final goal but as a journey made up…
Ochre Spirits has announced its entry into Maharashtra, marking a major step in the brand’s expansion journey. The move comes as demand for premium and craft spirits continues to grow across India. Over the next three years, Maharashtra is expected to contribute more than 25% to Ochre Spirits’ overall business. Maharashtra: A Key Premium Market…
The Uttar Pradesh excise department is working on its 2026–27 policy, and a key focus will be increasing the export of alcohol from the state. The aim is to boost government revenue by helping distilleries and manufacturers expand production and reach larger markets. Currently, the export process faces several obstacles. To remove these, officials are…
Allied Blenders & Distillers Limited (ABD) — the company behind iconic brands like Officer’s Choice — has stepped into India’s premium vodka segment with the launch of RANGEELA Contemporary Indian Vodka. The brand has been introduced through ABD’s subsidiary, ABD Maestro Private Limited, and features Bollywood superstar Ranveer Singh as Co-Founder and Creative Partner. A…
Lucknow, November 6: Uttar Pradesh’s Excise and Prohibition Department has shown remarkable performance in revenue collection during the current financial year. Against a target of ₹32,500 crore for the April–October 2025 period, the department has already collected ₹30,657.54 crore, achieving 94.33% of the target. Revenue performance of UP Excise Department (April 2024 – March 2025)…
Goa | October 16, 2025 Goa-based John Distilleries, the makers of the renowned Paul John Indian Single Malt Whisky and Malhar Indian Craft Gin, have once again made India proud by bagging top honours at the Soho India Wine & Spirits Awards 2025. The star of the show was Paul John Pedro Ximénez, which not…
Bollywood star Ajay Devgn, known for his powerful on-screen performances, has now stepped into the premium liquor industry. The actor-producer has co-founded a new luxury single malt whisky brand called The GlenJourneys, in collaboration with Cartel Bros. A Premium Whisky Crafted in Scotland The GlenJourneys is produced in the Scottish Highlands, renowned for their whisky-making…