The Karnataka Government has announced a set of structural excise reforms including the introduction of an Alcohol-in-Beverage (AIB) based taxation system, deregulation of government-administered pricing and rationalisation of pricing slabs. These reforms aim to modernise the state’s alcohol regulatory framework, balance economic gains with social implications, enhance transparency and improve ease of doing business in…
Lucknow, March 5, 2026:The festive season brought strong business for the excise department in Lucknow, as liquor worth around ₹22 crore was sold in just one day ahead of Holi on March 3. This is ₹4 crore more than last year, when sales during the same period were about ₹18 crore. Excise officials said the…
Noida, March 6, 2026:Liquor sales in Noida increased sharply in the days leading up to Holi, with around ₹32 crore worth of alcohol sold between March 1 and March 3. This marks a 22% rise compared to last year, according to the excise department. During these three days, about 7.7 lakh litres of liquor were…
New Delhi, March 5, 2026:Medusa Beverages, one of India’s fastest-growing homegrown beer brands, has partnered with 72 The League as its official celebration partner. The partnership began with the league’s opening ceremony on February 21, where Medusa helped kick off the tournament with a lively and energetic celebration, marking the start of the league. Sports…
New Delhi, February 24, 2026: Medusa Beverages, one of India’s fastest-growing beer brands, has announced its expansion into the Gulf Cooperation Council (GCC) region, marking a major step in its international growth plans. As part of this move, the company will begin local production in the respective GCC markets through strategic brewing partnerships. Medusa plans…
In a major branding win, United Breweries Limited (UBL) has received trademark protection for its well-known “Oo La La La Le O” Kingfisher jingle, officially recognising it as a protected sound in India. The Trade Marks Registry granted the sound mark registration with effect from January 31, 2025. The official certificate, issued on February 5,…
Danish brewing giant Carlsberg is exploring the possibility of listing its India business on the stock market, signaling strong confidence in the country as a key growth market. During a recent investor call, Group CEO Jacob Aarup-Andersen said the company is evaluating an initial public offering (IPO) for its India unit. He clarified that no…
Shimla, February 18, 2026 – The Himachal Pradesh government has rolled out its Excise Policy for the financial year 2026-27, approved by the Chief Minister on February 12, 2026, and notified via government letter dated February 16, 2026. The policy emphasizes transparency through e-auctions for retail liquor vends, sets minimum guaranteed quotas (MGQ) for country…
Raipur, February 2026 – The Chhattisgarh government has officially cleared the new Chhattisgarh Excise Policy for 2026-27, paving the way for significant reforms in the state’s liquor retail and regulation sector. Approved by the state cabinet under Chief Minister Vishnu Deo Sai in January 2026, the policy aims to streamline operations, reduce logistical issues, and…
The Uttar Pradesh government has announced a marginal increase in retail liquor prices effective from April 1, 2026, as part of its new excise policy for the financial year 2026-27. The decision is expected to generate an additional ₹1,500 crore in revenue for the state. Country Liquor Price Increased by ₹5 Per Bottle According to…