Debra Crew, CEO of global spirits giant Diageo, has stepped down from her role after just two years. The company, known for popular brands like Johnnie Walker whisky and Guinness beer, announced that Chief Financial Officer Nik Jhangiani will serve as interim CEO while the search for a permanent replacement continues. The sudden leadership change…
The International Spirits and Wines Association of India (ISWAI) has raised serious concerns over Maharashtra’s latest liquor policy changes. The state government has introduced a new liquor category called Maharashtra-Made Liquor (MML) and significantly increased taxes on Indian Made Foreign Liquor (IMFL). ISWAI fears that these changes may backfire, leading to a surge in illicit…
Bengaluru | July 16, 2025Beer sales in Karnataka have seen a sharp dip in the first six months of 2025, falling by over 18% compared to the same period last year. This drop comes even as excise revenue from beer rose slightly by 0.6%, indicating that price hikes, not increased consumption, drove revenue. According to…
Lucknow | July 16, 2025Uttar Pradesh is seeing a major shift in drinking preferences, with more people opting for premium liquor. A recent report by the International Spirits and Wines Association of India (ISWAI) reveals that demand for imported premium liquor in the state has grown at a strong 32% annually between 2019 and 2024….
Published: July 15, 2025 | Premium beer company Medusa Beverages has teamed up with marketing consultancy One Source to strengthen its brand image and communication efforts across India. The partnership aims to focus on reputation management, strategic communication, and increasing the brand’s presence in key markets. Founded in 2017, Medusa made its mark in the…
Lucknow | July 13, 2025 Uttar Pradesh is quickly emerging as a hub for the liquor industry, thanks to major policy reforms and growing investor confidence. The state recently hosted its first investor summit focused entirely on the alcohol sector, which attracted investment proposals worth over ₹4,320 crore. At the event, 15 companies proposed setting…
1. Riding High Bira 91, one of India’s fastest-growing beer brands, was doing incredibly well. In 2023, it sold nearly 9 million cases and had strong investor backing with over $450 million pumped into the company. The brand was trendy, youth-focused, and on a winning streak. 2. A Small Legal Change, Big Trouble To follow…
Lucknow, July 7, 2025 — In the run-up to the Uttar Pradesh Excise Investors Summit 2025, scheduled for July 9, the Confederation of Indian Alcoholic Beverage Companies (CIABC) has welcomed the recent Excise Policy reforms introduced by the Uttar Pradesh government. CIABC stated that the new progressive Excise Policy is a significant step towards increasing…
Lucknow: Uttar Pradesh’s Excise and Prohibition Minister Shri Nitin Agrawal announced that the Excise Department collected ₹4,458.22 crore in revenue during June 2025. This marks a significant increase of ₹1,027.02 crore or over 30% compared to June 2024, when the department collected ₹3,431.20 crore. In the first quarter of the financial year 2025–26 (April to…
Jaipur, July 2, 2025 — Buying premium liquor in Rajasthan is about to become a more upscale experience. The state’s excise department is set to open 48 high-end ‘model liquor shops’ in major cities, featuring air-conditioned showrooms in malls and busy commercial areas. These model outlets will offer only premium brands of alcohol and will…