1995 started many things in India, like Airtel, the Delhi Metro, and whisky Blenders Pride. That brand was the first whisky that a whole generation of whisky fans in the country tried. After 25 years, there may be a renaissance of gin in the country, but whisky, rum, and brandy are still the most popular…
The environment around the alco-bev industry in India is buoyant, the post-pandemic period has seen some unprecedented sales across the board, and those who survived the hardship of the recent times are experiencing better times. The expo by Brews & Spirits in India held in Bengaluru on the 6th and 7th of July reflected the…
In the old days, aspiration was always a black-suited man in a very high-end looking home or bar enjoying a tipple, says Hina Nagarajan, the new MD and CEO of Diageo India, which retails the iconic Johnny Walker brand, among others. But today, she points out, that image may not work as “people are looking for…
By now you would have heard of the ‘award-winning Malaysian whiskey’ that has been in the spotlight for all the wrong reasons. I’ll not speculate nor comment on the controversy surrounding the name, but I do want to raise a few questions about the spirit itself. The main one being: is Timah even a whiskey?…
It’s good to talk to people who are not launching yet another gin. At least, not yet. Instead, Vrun Murpana and Varna Bhat aim to occupy a cosy niche with their recently launched premium vodkas. Murpana, who hails from a prominent jewellery manufacturing family, launched the gluten-free Billion Air earlier this year, about two-odd years…
Jack Daniel’s debuts Tennessee Apple across the country
London-based Indian-origin entrepreneur brothers Sukhinder and Rajbir Singh have agreed the sale of their spirits retail business to French beverages major Pernod Ricard.The Whisky Exchange, founded by them in 1999, is one of the UK’s largest online spirits retailers specialising in whiskies and fine spirits, with a catalogue of over 10,000 products. The family business…
Bengaluru’s whisky lovers have a new pour to explore: Amrut Distilleries has just launched Neidhal, the first from their Single Malts of India bouquet. Neidhal, or “coastal plains”, is one of the Earth’s five regions as classified in ancient Tamil texts; each region is said to have its own literary style, culture, cuisine and mood….
[ad_1] The drink has zero sugar but unlike regular Mountain Dew, it won’t contain caffeine. PepsiCo and Boston Beer Co. have partnered to launch ‘Hard Mtn Dew’, which has 5% alcohol by volume and will be available in regular Mtn Dew, black cherry and watermelon flavors. Set to hit the shelves early next year, Hard…
A maverick crop of Indian distillers is achieving world rankings and sweeping international awards, with proudly Indian single malts made by barley grown in Himalayan belts It was only in April 2016 that one of India’s oldest and largest distilleries, Uttar Pradesh-based Radico Khaitan, made its entry into single malt whiskies — launching Rampur Indian…