Radico Khaitan, maker of the country’s best-selling Vodka Magic Moments, has created Magic Moments Vodka Cocktails, a line of low-alcohol RTD cocktail mixes under the Magic Moments brand. Magic Moments Vodka Cocktail line is made with a vodka base with a 4.8% alcohol level and comes in can packaging with a refreshing appearance and feel…
Piccadily Distilleries has launched a cane juice rum, Camikara. This, the company said, is the first pure cane juice rum from India that has been matured for 12 years in American oak casks. Bottled at a strength of 50% ABV, it is a naturally aged rum. It said the term ‘ The company said it…
Pernod Ricard’s India head, Thibault Cuny, has stepped down from his role due to health reasons, the French spirits giant said on Friday, marking a high-profile exit at a time the company is fighting regulatory and legal battles in the country. Cuny, who has been dealing with health concerns for some years, will take a…
The coronavirus pandemic disrupted many sectors, and the Indian liquor industry was no exception. Alcobev companies – right from the top to the bottom of the pyramid – felt the impact. Global player Pernod Ricard revised its outlook for FY21 in March 2020 and forecasted its profit margins to decline by 20 percent in the…
Amid assertions by the Opposition leaders that the CM Bhagwant Mann-led government is amending its excise policy, the Aam Aadmi Party today denied any such move. [the_ad_group id=”6631″] With BJP leader Manjinder Singh Sirsa and Sukhpal Khaira of Congress claiming that the government was looking at amending the excise policy as it came under scanner…
NEW DELHI: Bacardi Ltd., the Bermuda-based liquor firm, on Monday announced the appointment of Vinay Golikeri as managing director, India & neighbouring countries. Golikeri succeeds Sanjit Randhawa who, after nearly five years in the post, will move to Dubai as director, external affairs, Asia Middle East & Africa and Global Travel Retail, for the company….
“LEADING FROM THE TOP BECAUSE BETTER TIMES ARE AHEAD” – CB Srivastava says
The birth of a beer with a mission and motto Lone Wolf Bev roars into Delhi/NCR bringing a new brand for beer lovers! Looking to penetrate the segment of strong beer drinkers, which holds 85 % of the market share in India, the brand offers a premium beer-drinking experience. The company is committed to bringing…
Third Eye Distillery acquires majority stake in Svami. In one of the biggest F&B acquisition deals of the year, Third Eye Distillery, the parent company of Stranger & Sons Gin, has announced a strategic acquisition in Foxtrot Beverages, the holding entity of Svami for an enterprise value of USD 13 million or INR 100 crore….
While advertising alcohol in India may once have been a herculean, if not impossible, feat at one time because of the prohibitions on traditional media and societal mores, the digital age has more than lifted the veil. Social media users, platforms, and entire ecosystems are enabling the marketing of newly uncorked homegrown beer and booze…