Pernod Ricard India is aiming to triple its revenue over the next decade by focusing on premium products. To kick off this strategy, the company recently launched two new high-end whiskies: Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky. This move follows the introduction of Longitude 77, Pernod Ricard’s first Indian Single Malt.
The company, which posted a revenue of Rs 25,039 crore for FY23, plans to capitalize on the growing premium whisky market in India, which is becoming increasingly important globally. Pernod Ricard India is the second-largest alcoholic beverage company in the country, just behind Diageo-controlled United Spirits Ltd.
With most of its products made locally, Pernod Ricard India is aligning with the Indian government’s “Make in India” initiative. The company is looking to enhance the whisky experience for Indian consumers and expand its global reach. Currently, Royal Stag is available in 44 countries and Blenders Pride in 15.
Pernod Ricard India’s Chief Marketing Officer, Kartik Mohindra, highlighted India’s significant growth potential and the company’s commitment to both local and international markets.
