Saudi Arabia, long known for its conservative Islamic norms, is undergoing rapid social transformation under Vision 2030. Among the latest changes is a quiet but significant shift in alcohol regulations, gradually expanding access for tourists and select residents.
Access Expanded for Non-Muslim Expatriates
Under the updated rules, non-Muslim expatriates with premium residency are now permitted to purchase alcohol from designated liquor stores in Riyadh—venues that were previously restricted to foreign diplomats. Although the government has not issued an official announcement, several individuals who successfully made purchases confirmed learning about the policy change informally. Officials from both the Saudi Premium Residency Program and the Ministry of Information declined to comment.
Experts say this development marks another strategic step toward formalising controlled alcohol sales in the Kingdom.
Alcohol Regulations Amid Vision 2030
As part of Vision 2030, Saudi Arabia aims to boost its tourism sector and attract 150 million visitors annually by the end of the decade. The government is investing heavily in hotels, resorts, entertainment districts, and cultural events. However, strict laws limiting the sale and consumption of alcohol have historically made the Kingdom less appealing compared to regional destinations like Dubai, Abu Dhabi, and Bahrain.
To help address this gap, the first liquor store in Riyadh opened last year exclusively for diplomats. Now, access is expanding—albeit still limited—to premium residency holders who meet specific criteria.
Premium Residency Program
Launched in 2019, the Premium Residency Program was designed to attract high-income professionals and foreign investors. Eligibility has since broadened, now including expatriates earning over 80,000 riyals per month (around $21,000) or those working in designated professional sectors.
Analysts say the decision to restrict alcohol purchases to this elite segment reflects a cautious but pragmatic approach: easing social restrictions while appealing to global talent and investment without triggering widespread cultural backlash.
