New Delhi, Nov 5, 2025:
The Delhi government is planning to allow premium liquor stores in industrial areas as part of its upcoming excise policy. This move aims to boost the sale of high-end liquor and help Delhi compete with neighbouring markets like Gurugram and Noida, officials said.
According to officials in the excise department, the draft policy has already been prepared and discussed with Excise Minister Parvesh Verma, and will soon be sent to Chief Minister Rekha Gupta for approval before being placed before the cabinet.
“The new policy aims to make Delhi a stronger market for premium liquor brands. Demand for high-end outlets is growing, and allowing such stores in industrial areas, malls, and large commercial spaces will expand the city’s premium segment,” said a senior official.
Key Highlights of the Proposal:
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Premium vends may open in industrial areas located on roads at least 24 metres wide.
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These outlets will feature modern designs, larger display areas, temperature-controlled storage, and a wider range of liquor brands.
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The number of premium vends may double, either by opening new stores or upgrading existing ones.
Delhi currently has 98 premium liquor outlets among roughly 570 active vends. The new policy plans to expand this number, especially in high-footfall zones like Connaught Place, Saket, Dwarka, and Aerocity, as well as industrial hubs such as Naraina, Okhla, and Mayapuri.
Officials said that many premium customers have shifted to Gurugram and Noida because of their modern stores, better variety, and flexible timings. The new outlets in Delhi are expected to help retain these customers and improve government revenue.
Market Insight:
An internal review found that while premium liquor makes up less than 15% of total sales by volume, it contributes about 35% of total revenue. The department hopes to increase this share by offering a greater brand mix and fairer pricing.
The proposal also includes mandatory CCTV surveillance, digital payments, and a minimum floor area requirement for all premium stores. Licences will be auctioned in higher fee categories to ensure transparency and generate more revenue.
Officials said the upcoming policy will be “transparent, stable, and financially rewarding”, helping to bring order to the liquor trade after the rollback of the 2021–22 excise policy. Once approved by the Chief Minister, the policy will be sent to the Lieutenant Governor for final clearance and is expected to roll out later this financial year.
The current policy will remain effective until March 2026.
