New Delhi, April 29, 2025 – FINO Tequila, the premium spirits brand co-owned by cricket icon Yuvraj Singh, has announced the appointment of Ayaesha Gooptu as its new Country Head for India. The move signals the brand’s serious intent to scale up operations and strengthen its position in India’s fast-growing premium tequila market.
A Proven Leader in FMCG and Alcobev
Ayaesha brings with her nearly 20 years of experience in the FMCG and alcoholic beverages industries. She has built a strong reputation for her expertise in brand development, product innovation, and strategic marketing, making her a strong fit to lead FINO’s India expansion.
From Launching Premium Whisky to Building Beverage Giants
Previously at Bacardi India, Ayaesha led the Domestic Spirits and RTD (ready-to-drink) segments. She played a key role in launching LEGACY Premium Whisky, Bacardi’s first Indian-made whisky, and was instrumental in managing Breezer, one of India’s most popular RTD brands.
Before Bacardi, she held senior leadership roles at PepsiCo, eventually serving as Associate Director, where she oversaw marketing for household names like Pepsi, Lays, Kurkure, and Tropicana.
A New Chapter at FINO Tequila
Speaking about her new role, Ayaesha said, “I’m thrilled to join FINO Tequila at such a pivotal time. India’s premium spirits market is evolving quickly, and FINO has the potential to become a standout brand. I look forward to building a strong identity for FINO and introducing Indian consumers to authentic tequila experiences.”
Backed by Yuvraj Singh’s Vision
Yuvraj Singh, who serves as FINO’s Chief Shot Caller, welcomed Ayaesha on board. “Ayaesha’s market knowledge and leadership experience are exactly what we need to grow in India. Her vision and drive will help shape FINO into a top tequila brand in the country,” he said.
Driving FINO’s Growth in India
In her new role, Ayaesha will be responsible for overseeing FINO Tequila’s India operations, crafting market strategies, expanding brand presence, and creating unique consumer experiences. Her leadership will be central to building FINO’s identity in India’s premium spirits space.
