New Delhi, April 25, 2025 — Radico Khaitan, one of India’s biggest names in liquor, made a bold statement at AlcoBev India 2025, not just through its industry leadership but also by blending fashion and fine spirits in a show that had everyone talking.
The event, held on April 23, was organized by CIABC (Confederation of Indian Alcoholic Beverage Companies) and APEDA (Agricultural and Processed Food Products Export Development Authority). It brought together top government officials, policy makers, and key players in the alco-bev industry to discuss major issues like tax reforms, premium product strategies, and taking Indian spirits global.
Radico Khaitan’s COO, Mr. Amar Sinha, emphasized the importance of such industry collaboration, saying, “This event shows how united the industry is in pushing for better standards and a bigger global presence. We’re proud to be part of the movement that’s modernizing the sector.”
But the evening’s biggest buzz came from a unique fusion of fashion and spirits. In partnership with Radico Khaitan, the night ended with “The Spirit Awakens”, a fashion showcase by renowned designer Jyoti Sachdev Iyer. Her collection was inspired by Radico’s premium brands like Magic Moments Vodka, Rampur Double Cask, and Royal Ranthambore Whisky. Each outfit told the story of a spirit, brought to life through bold designs, luxurious fabrics, and artistic storytelling.
Models walked among the guests, turning the venue into a vibrant, immersive runway experience. A live saxophonist set the mood, making it a truly unforgettable evening that celebrated not just fashion and spirits, but also the lifestyle they represent.
Speaking about the show, designer Jyoti said, “This wasn’t just a fashion show. It was about honoring creativity, craftsmanship, and the essence of every spirit in Radico’s collection.”
About Radico Khaitan
Started in 1943 as Rampur Distillery, Radico Khaitan is now one of India’s largest liquor manufacturers. Since launching its own brand—8PM Whisky—in 1998, the company has built a vast range of premium and widely loved spirits, including Rampur Indian Single Malt, Magic Moments Vodka, Jaisalmer Craft Gin, Morpheus Brandy, and many more.
With distilleries across India and exports to over 100 countries, Radico Khaitan continues to be a major force in the global alcobev scene.
