Summer’s heating up, and so is BACARDÍ®! The world’s most awarded rum brand has just dropped its newest tropical treat — BACARDÍ Passionfruit, a fresh and fruity twist on their classic white rum.
Packed with sweet and tangy passionfruit flavor, this new release is all about good vibes and sunny moments. Whether you’re chilling at a beach party or having a laid-back get-together at home, BACARDÍ Passionfruit is made to bring tropical energy to any gathering.
According to Tjalling Simoons, Brand Director for BACARDÍ in Europe, this launch is all about keeping up with what drinkers want. “Passionfruit is a favorite in cocktails — it’s already a hit in bars and home mixes. So we knew this bold, juicy flavor would be a perfect addition to our lineup.”
This new rum is crafted with natural flavors, gluten-free, and hits the perfect balance between sweet and tangy. It’s also super versatile — you can keep it simple with lemonade, go tart with cranberry juice, or refresh with soda water. However you mix it, each sip delivers a burst of tropical delight.
BACARDÍ Passionfruit (27% ABV, 70cl) will roll out across the Netherlands, Germany, Sweden, Norway, Poland, and Luxembourg starting April and May 2025 — just in time to become your new go-to summer sip.
