New Delhi – Budweiser 0.0 has rolled out its latest campaign titled ‘Yours to Take’, a high-energy celebration of India’s growing love for live music festivals and self-expression. The campaign is a powerful tribute to the fans—the real stars who bring concerts and festivals to life.
Instead of spotlighting famous performers, this campaign shifts the focus to the energy, passion, and individuality of fans. It showcases the journey from the quiet excitement before a show to the electric unity that forms in a crowd, capturing the pulse of India’s vibrant youth culture.
A Message of Freedom and Connection
India is now Budweiser’s fourth-largest market globally, and the brand clearly understands what drives young Indians. With this campaign, Budweiser 0.0 not only taps into the country’s festival spirit but also delivers a universal message of freedom, connection, and fearless self-expression.
Speaking about the campaign, Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India, said:
“Music festivals are a powerful space where young India expresses itself. ‘Yours to Take’ is an anthem for this generation—an invitation to live boldly and embrace the power of music and individuality. With Budweiser 0.0, we’re raising the bar for premium, immersive festival experiences.”
More Than Just a Digital Campaign
The campaign extends well beyond online platforms. Budweiser 0.0 is bringing immersive brand experiences to major music festivals and cultural events across India. From pop-up zones to interactive installations, fans will have plenty of ways to engage with the brand firsthand.
This is more than just a campaign—it’s a movement. Budweiser is turning the spotlight onto the people who make unforgettable music and sports experiences possible: the fans.
Redefining Nightlife and Youth Culture
Budweiser has long played a role in shaping India’s music and nightlife scenes. With this latest campaign, the brand continues its legacy by empowering young voices and redefining what it means to celebrate. Through ‘Yours to Take’, Budweiser 0.0 aims to build deeper emotional connections, not just through advertising—but through real, meaningful experiences.
Whether it’s at a packed festival or through a powerful anthem, Budweiser 0.0 is reminding fans across India that this moment is theirs to take.
🎵 Watch the anthem: Yours to Take – Budweiser 0.0
