April 9, 2025 | Mumbai
Bollywood star and entrepreneur Ajay Devgn has teamed up with luxury spirits brand Cartel Bros to unveil The GlenJourneys – Pioneer Edition, a limited-edition 21-year-old single malt Scotch whisky. Crafted in the Scottish Highlands and aged in American oak casks, this premium whisky is rich, smooth, and deeply layered – and only 600 bottles will be available globally.
With a bold 48% alcohol content and luxurious oak-finished packaging, this exclusive whisky will initially be sold through select travel retail stores around the world. Indian whisky lovers will get their chance later this year when The GlenJourneys Cask Series launches in August 2025.
A New Chapter for Indian Whisky Enthusiasts
The GlenJourneys isn’t just about whisky – it’s about celebrating legacy, craftsmanship, and the spirit of adventure. The launch is being hailed as a major milestone for India’s premium spirits industry, signaling a shift toward world-class offerings made with discerning drinkers in mind.
Alongside the 21-year-old release, Cartel Bros is also introducing three other expressions — aged in Rum, Bourbon, and Sherry casks — priced between ₹7,500 and ₹9,000. These will offer more accessible entry points into the GlenJourneys experience.
Crafted with Passion
According to Mokksh Sani, co-founder of Cartel Bros and founder of Living Liquidz and Mansionz, “The GlenJourneys is a labor of love – a tribute to the wild Highlands and the artistry behind every bottle.” His vision, along with the leadership of co-founders Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh, has turned Cartel Bros into a force in the global luxury spirits scene.
The whisky itself opens with soft notes of vanilla and ripe fruit, followed by a smooth, elegant body and a lingering finish touched by a hint of smoke — evoking the rugged landscapes where it was born.
Ajay Devgn on the Launch
Speaking about the collaboration, Ajay Devgn said, “Bringing The GlenJourneys to life has been a journey of passion and precision. Every detail reflects our commitment to excellence. I’m excited to offer this exceptional whisky to connoisseurs around the world.”
What’s Next?
While the 21-year-old edition is launching first in travel retail globally, Indian whisky fans can expect more details on the upcoming Cask Series — tailored for India — by August 2025. These editions will offer unique tasting experiences inspired by various cask finishes, with more specifics coming soon.
