April 4, 2025 — Proximo Spirits, in collaboration with Monika Alcobev, has introduced a special line of Bushmills Irish whiskeys exclusively for India’s travel retail market. These premium whiskeys are now available at major airport duty-free shops in Hyderabad, Delhi, and Mumbai (Ospree Duty Free).
India has been identified as a key market for the growth of the Bushmills brand, and this launch is part of a strategic push to reach more whiskey lovers in the country.
What’s in the Exclusive Line-Up?
The GTR (Global Travel Retail) Exclusive Bushmills range includes:
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Bushmills 10 Year Old – Aged in bourbon and sherry casks, then finished in Spanish Oloroso sherry butts for a rich and aromatic taste.
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Bushmills 15 Year Old – Aged in American oak bourbon barrels on the wild coast of County Antrim, offering a sweet, nutty, and complex profile.
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Bushmills 21 Year Old – Aged 18 years in bourbon and Oloroso sherry casks, with an additional 3 years in Marsala casks for a luxurious finish.
Also coming soon are:
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Bushmills Black Bush 80/20
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Bushmills 12 Year Old
All three current offerings are bottled at 46% ABV, crafted to please both whiskey enthusiasts and casual drinkers.
Strategic Collaboration with India’s Top Duty-Free Retailers
This exclusive launch is the result of strong partnerships between Proximo Spirits, Monika Alcobev, and the duty-free teams at
Hyderabad, Delhi, and Mumbai airports.
At each launch location, key leaders from all companies were present, including Roy Summers (Proximo Spirits), Kunal Patel (CEO, Monika Alcobev), and key representatives from the airport retailers.
Tasting Experience for Travelers
In addition to the product rollout, a tasting event was held at Delhi Duty Free, where travelers got the chance to sample the Bushmills 10 YO and 15 YO editions—giving a firsthand taste of the heritage and flavor of the world’s oldest licensed whiskey distillery.
Leadership Speaks
Roy Summers, Head of Global Travel Retail at Proximo Spirits, shared:
“We’re thrilled to launch Bushmills in Indian travel retail. This exclusive range was created specifically for travelers and offers something special for whiskey explorers, seasoned drinkers, and gift shoppers alike.”
Kunal Patel, CEO of Monika Alcobev, added:
“We are excited to bring these exceptional Bushmills whiskeys to Indian customers. This launch reflects our mission to deliver only the best global premium brands to the Indian market.”
Conclusion
This launch is more than just new bottles on shelves—it’s a statement of intent. Proximo Spirits and Monika Alcobev are committed to raising the bar for whiskey in India, starting with these duty-free exclusives that bring a world-class sipping experience to travelers across the country.
