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Why Alcohol Stocks Are Gaining Popularity as Ready-to-Drink Cocktails Surge in Demand

India’s alcohol industry is witnessing rapid growth, fueled by rising incomes, evolving consumer preferences, and an increasing demand for premium alcoholic beverages. The sector presents significant opportunities for investors, especially with the growing trend of ready-to-drink (RTD) cocktails, which are gaining popularity among young and health-conscious consumers.


India’s Booming Alcohol Market

The Indian alcoholic beverage market is currently valued at $50 billion and is projected to grow at a steady rate of 6-8% annually over the next decade. The market is primarily divided into three segments:

  • Spirits (Whiskey, Vodka, Rum, Brandy, Gin, etc.) – The dominant category, accounting for 60% of the market.
  • Beer – A rapidly growing segment, making up 30% of the industry.
  • Wine & Others – A smaller segment at 10%, but expanding quickly.

India also holds the title of the largest whiskey consumer in the world, contributing to 48% of global whiskey consumption.


Key Trends Driving Growth

1. Health-Conscious Drinking Habits

Consumers are becoming more health-conscious and looking for low-calorie, organic, and gluten-free alcohol options. In response, brands are launching healthier alternatives that cater to these changing preferences.

2. Rise of Ready-to-Drink (RTD) Cocktails

Pre-mixed, ready-to-drink cocktails are gaining immense popularity, particularly among younger consumers who prefer convenience over traditional drinks. These cocktails eliminate the need for mixing ingredients, making them a hassle-free option for social gatherings.

3. Shift to Home Drinking

Post-COVID, many consumers now prefer drinking at home. With online alcohol delivery services expanding, people are enjoying a variety of premium drinks without visiting bars or liquor stores. This shift has also encouraged an at-home cocktail culture, where consumers experiment with different drink recipes.

4. Global Recognition of Indian Spirits

Indian whiskey and gin brands are making their mark internationally, gaining recognition for their unique flavors and premium quality. As the demand for high-end spirits grows globally, Indian brands are positioning themselves as strong competitors in the international market.


Top Alcohol Stocks to Watch

Investors looking to benefit from the growth of India’s alcohol industry should keep an eye on the following stocks:

1. Associated Alcohols & Breweries Ltd

Associated Alcohol and Breweries Stock Price,BSE/NSE Share Price, Live chart

  • Market Cap: ₹2,497 crores
  • 3-Year Sales Growth: 20%
  • Return on Equity (ROE): 12.8%
  • Return on Capital Employed (ROCE): 15.43%
  • Debt-to-Equity Ratio: 0.2

2. Som Distilleries & Breweries Ltd

Anand Agrawal, Alco-Bev Industry Veteran Joins Som Distilleries & Breweries  Ltd as Chief Marketing Officer - Brewer World-Everything about beer is here

  • Market Cap: ₹2,373.77 crores
  • 3-Year Sales Growth: 65%
  • ROE: 15.78%
  • ROCE: 20.16%
  • Debt-to-Equity Ratio: 0.21

3. Radico Khaitan Ltd

Radico Khaitan Limited | LinkedIn

  • Market Cap: ₹29,330 crores
  • 3-Year Sales Growth: 20%
  • ROE: 11.12%
  • ROCE: 13.14%
  • Debt-to-Equity Ratio: 0.35

4. Globus Spirits Ltd

Globus spirits 1 - Trade Brains

  • Market Cap: ₹2,825.65 crores
  • 3-Year Sales Growth: 25%
  • ROE: 6.31%
  • ROCE: 5.41%
  • Debt-to-Equity Ratio: 0.42

5. Aurangabad Distillery Ltd

Raghav Wadhwa on X: "✍️Aurangabad Distillery Ltd: 🔹P/E: 10.4 🔹ROCE: 24.9%  🔹EV/EBITDA: 7.87 🔹Sales growth 3Years: 24.2% https://t.co/xiC2TAO9Gf" / X

  • Market Cap: ₹185.01 crores
  • 3-Year Sales Growth: 24%
  • ROE: 18.99%
  • ROCE: 17.45%
  • Debt-to-Equity Ratio: 0.75

Investment Considerations

While the alcohol industry presents strong growth potential, investors should exercise caution as market conditions and regulatory policies can impact the sector. It is advisable to conduct thorough research or consult with a financial expert before making any investment decisions.


Final Thoughts

India’s alcoholic beverage market is on an upward trajectory, driven by shifting consumer preferences, the rise of ready-to-drink cocktails, and growing global recognition of Indian spirits. As the industry evolves, alcohol stocks could offer attractive investment opportunities, making them worth watching in the years ahead.

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