Uppal Brewers & Distillers Pvt Ltd (UBD) is an exciting addition to the world of premium spirits. We are dedicated to the art of crafting premi-um spirits that embody a harmonious blend of innovation & tradition. UBD is proudly presenting its pilot whisky brand SOORAHI-Spirit of discovery.
“Every sip of SOORAHI is a celebration of your journey. The name SOORAHI is derived from the Hindi words “soo” (good) and “rahi” (traveller), symboli ing life’s epic journey-within and beyond. With its symbols: the compass, the ship and the North Star, it’s more than whisky-it’s your timeless adventure companion”.
In the dynamic world of spirits and libations, where flamboyance often burns bright but brief, there exists a rare breed of leaders who understand that true success is built on the bedrock of calculated precision and unwavering determination. This delicate balance between showman-ship and strategic execution is where Smita Singh truly shines.
Prior to her current position, Smita demonstrated exceptional leadership at Uppals, where she successfully managed the complex intersection of Human Resources, Administration, and Maintenance operations. Her outstanding contributions and proven track record made her the natural choice to spearhead this new venture, working alongside seasoned alco-bev consultants. Her comprehensive understanding of organisational dynamics, coupled with her strategic approach to overall business opera tions, positions her perfectly to lead this exciting new chapter of her organisation.
Smita embodies a fascinating paradox: the ability to orchestrate bold market moves with the quiet intensity of a grandmaster. Her methodology isn’t about making noise; it’s about making impact. Each decision, each strategy is woven into a larger tapestry of sustainable growth and innovation at Uppal Brewers & Distillers Pvt. Ltd (UBD).
The launch of ‘SOORAHI’ stands as testament to Smita’s masterful approach. What could have been just another product release, became a masterclass in strategic market penetration. Under her stewardship, SOORAHI hasn’t merely entered the market it has carved out its own niche, becoming a benchmark for how heritage meets contemporary appeal in the premium beverages segment.
At UBD, Smita’s vision has been transformative. Since taking the helm of this newly-formed entity, she has architected its evolution from promising venture to market force. Her leadership style, character-ized by methodical planning and bold execution, has become synony mous with UBD’s rising trajectory in the industry.
At the end Smita says-“what started as an ambitious vision in the alco-bev industry has blossomed into a remarkable reality with our success-ful whisky launch. The overwhelm-ing response to our pilot brand has proven that when you combine passion with purpose, even the most challenging dreams can transform into milestones worth celebrating”.
Uppal Brewers & Distillers Pvt Ltd
Kanhav Uppal from Uppal Brewers and Distillers Pvt Ltd (UBD), embod-ies an innovative approach to creat-ing an exceptional Indian whisky brand. Kanhav places immense value on nurturing meaningful connections with patrons. Besides, his emphasis on garnering accolades from esteemed whisky competitions aims to elevate SOORAHI’s stature, both domesti-cally and internationally. Kanhav quotes “The goal is to create a whisky that resonates deeply, not only for its quality but for the story it tells”.
We are proud to introduce our distinguished team of spirits indus-try professionals leading our premi-um whisky venture. At the helm is Mr. Ankur Sachdeva, a seasoned veteran of the alcobev industry, whose extensive experience and visionary leadership guides our pursuit of excellence. “Ordinary results come from following the crowd, but to achieve something extraordinary, one must dare to stand out and do things differently Ankur says.
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Consulting Editor- Gopal Joshi
