8 Celebrity-Owned Alcohol Brands Available in India

The rise in popularity of celebrity-owned alcohol brands has been fueled by changing tastes and the influence of social media. Celebrities are no longer just endorsing products; they’re creating their own, bringing creativity, quality, and personal stories to the alcohol market. Whether it’s whiskey, gin, or tequila, these celebrity-backed spirits are making waves, offering unique flavors and stylish bottles that appeal to consumers in India.

If you’ve been curious about which famous names are entering the alcohol business, here’s a list of some notable celebrity-owned alcohol brands available in India.

Alcohol Market in India by 2025

The Indian alcoholic drinks market is expected to reach a revenue of $55.3 billion by 2025, with a significant portion of that coming from at-home consumption. In fact, home drinking is predicted to grow annually at a rate of nearly 4% from 2025 to 2029, while sales from supermarkets and convenience stores are set to generate $49 billion. The total volume of alcoholic beverages consumed in India in 2025 is estimated to be 11.6 billion liters.

Why Are Celebrities Getting Into the Alcohol Business?

There are several reasons celebrities are venturing into the alcohol industry:

• Fan Connection: Celebrities can tap into their large fan base to promote their alcohol brands.
• Brand Recognition: Celebrities can quickly generate buzz and awareness about their products.
• Tequila’s Popularity: Tequila is becoming increasingly popular and is expected to outpace vodka as the world’s favorite spirit.
• Affordable Luxury: Consumers enjoy the idea of drinking what their favorite stars drink.
• Social Media Influence: With millions of followers on social platforms, celebrities can quickly spread the word about their alcohol brands.

Popular Celebrity-Owned Alcohol Brands in India

Here are some of the standout celebrity-backed alcohol brands in India:

1. The Glenwalk – Sanjay Dutt
   Launched in 2023, Bollywood actor Sanjay Dutt’s scotch whisky brand, The Glenwalk, gained rapid popularity in Asia. Known for its high-quality malt and grain whiskies, it sold over 600,000 bottles in just seven months. It also won a Gold Medal at the 2024 India Wines and Spirits Award.
2. D’Yavol Vodka – Shah Rukh Khan and Aryan Khan
   In 2022, Bollywood’s King Khan, Shah Rukh Khan, teamed up with his son Aryan to launch D’Yavol, a luxury spirits brand. The brand includes D’Yavol Vodka, made from Polish winter wheat, and D’Yavol Inception Whisky, a blend of the finest Scottish malts.
3. Loca Loka – Rana Daggubati and Anirudh Ravichander
   This tequila brand, created by actor Rana Daggubati and composer Anirudh Ravichander, blends Indian and Mexican spirits. Made from premium blue agave and aged in oak barrels, Loca Loka is available in two varieties: Blanco and Reposado.
4. Dansberg – Danny Denzongpa

   

   Veteran actor Danny Denzongpa’s Yuksom Breweries, which has been around since 1987, produces Dansberg, a medium-bitter beer with a strong lager flavor. The brewery also makes Hit Beer, the top-selling beer in Sikkim.

5. Still G.I.N. – Snoop Dogg
   Launched in October 2024, Still G.I.N. by Snoop Dogg and Dr. Dre offers an ultra-premium gin made with a mix of botanicals, including tangerine, jasmine, and coriander. Crafted in America, it promises a bold, citrus-infused taste.
6. Villa One Tequila – Nick Jonas
   In 2019, Nick Jonas, designer John Varvatos, and master distiller Arturo Fuentes teamed up to create Villa One Tequila. Made from 100% Blue Weber agave and volcanic spring water, this smooth tequila comes in three varieties: Silver, Reposado, and Añejo.
7. Aviation Gin – Ryan Reynolds
   Ryan Reynolds became part-owner of Aviation Gin in 2018, helping transform it into a super-premium brand. Crafted in New Zealand with nine botanicals, this gin has a smooth taste with notes of juniper, lavender, and cardamom.
8. Casamigos Tequila – George Clooney
   George Clooney co-founded Casamigos Tequila in 2013, which quickly became a global sensation. Made from 100% Blue Weber agave, Casamigos Blanco is celebrated for its clean, citrusy taste. In 2017, the brand was sold for $1 billion.

Conclusion

Celebrity-owned alcohol brands are more than just a trend—they represent innovation, quality, and personal connection to the products. As demand for premium alcohol grows, these brands, driven by celebrity influence, are making an impact on the market and shaping the future of spirits.