Som Distilleries & Breweries has launched a new campaign called #TwistAndSip to capture the adventurous spirit of modern India. The campaign highlights an innovative twist cap feature on Woodpecker Beer that makes enjoying a drink easier and more accessible, eliminating the need for bottle openers.
Diwakaran Suryanarayana, COO of Som Distilleries & Breweries, explained that the goal is to offer not just great beer, but also a new way to experience it. He emphasized that this packaging innovation is key to enhancing the beer-drinking experience.
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Suryanarayana added that the #TwistAndSip campaign is designed to make gatherings with friends and family more enjoyable. By removing the hassle of traditional bottle openers, they aim to make drinking beer smoother and more fun, whether at casual get-togethers or spontaneous adventures.
This campaign represents a fresh approach in the Indian beer market, combining convenience and style to resonate with changing consumer preferences. The #TwistAndSip ads will be featured across various social media platforms to reach a wide audience.
