Inbrew Beverages and TPG Capital are competing to purchase Imperial Blue, which is India’s third-largest whisky brand. The bid for this popular brand is attracting significant attention in the beverage industry

Mumbai: Ravi S. Deol, a London-based entrepreneur known for founding India’s first national coffee chain, Barista, in the late 1990s, is reportedly a strong candidate to buy Imperial Blue, India’s third-largest whiskey brand. The brand is currently owned by French drinks company Pernod Ricard. Deol’s company, Inbrew Beverages, has been actively expanding over the past four years, acquiring 30 mass spirits brands from Diageo and the beer portfolio from Molson Coors.