Priyanka Chopra Jonas recently introduced a new limited edition whisky, Johnnie Walker Blue Label Ice Chalet, perfect for relaxing after a day on the slopes. This whisky was created in collaboration with luxury skiwear brand Perfect Moment. To celebrate the launch, the Johnnie Walker venue on Princes Street has been transformed into a winter wonderland with ski-themed displays and tasting experiences.
The Blue Label Ice Chalet whisky, unveiled by Chopra, is sold alongside a stylish cross-body bag designed by Perfect Moment, both for £320. Master Blender Emma Walker crafted this unique whisky from 10,000 casks, resulting in rich flavors of cinnamon-spiced apple, warm cloves, and hints of Alpine smoke, aimed at evoking the essence of après-ski moments.
The bag features a deep blue design that mirrors the whisky’s packaging. Once you finish the whisky, the bag can be used as a fashionable accessory that transitions easily from the slopes to city outings.
Johnnie Walker Princes Street has quickly become a must-visit spot for whisky enthusiasts since its opening three years ago, offering unique experiences and innovations. Visitors can enjoy the Blue Label Ice Chalet in a cozy setting that captures the spirit of the “Blue Hour”—the perfect time for post-ski socializing.
Rob Maxwell, the venue’s head, expressed excitement about this new offering, highlighting its potential as a stylish addition to any ski trip or a thoughtful gift that can be personalized.
The Ice Chalet will also be featured at various luxury après-ski events around the world starting in January.
