In a notable development, UP Excise has recently registered a brand of Scotch whisky with the highest Maximum Retail Price (MRP) to date. The Macallan M Highland Single Malt Scotch Whisky, 700ml glass bottle, is now officially available in the state with an MRP of ₹8,67,970. Pashupati Spirits, one of the leading liquor distributors in Uttar Pradesh has registered a brand of Scotch whisky with the highest Maximum Retail Price (MRP) in the state.
About The Macallan M Highland Single Malt
The Macallan M Highland Single Malt is part of the brand’s luxury range, renowned for its rich and complex flavors, often described as having notes of dried fruit, spice, and wood. The whisky is aged in sherry-seasoned oak casks, giving it a deep, amber color and an unparalleled taste. The Macallan M is presented in a stunning crystal decanter, making it as much a collector’s item as it is a premium spirit.
Impact of the New UP Excise Policy
The registration of The Macallan M Highland is part of a larger trend driven by the new UP excise policy. The policy offers lower brand registration fees of ₹10,000 for the first 1200 bottles of a newly registered brand, encouraging international brands to enter the state market at a reduced cost. This has opened the door for many high-end and niche brands, including bio and luxury whisky labels, to establish a presence in the state.
With this new excise policy in place, UP has seen a surge in the registration of premium and exotic spirits. By offering a more favorable pricing structure for limited bottle registrations, the policy is incentivizing brands like The Macallan to tap into the state’s growing luxury alcohol market.
Why Such a High Price?
The hefty price tag of ₹8,67,970 for a 700ml bottle of The Macallan M is largely due to its rarity, craftsmanship, and the meticulous process of aging in oak barrels. Each bottle is created with the utmost care and precision, from the sourcing of the finest ingredients to the artistry behind the custom crystal decanter.
Availability in Uttar Pradesh
With its registration in UP, The Macallan M Highland Single Malt becomes the most expensive whisky available in the state’s excise list. While this premium spirit will cater to a niche market, its registration in UP is significant, as it represents the growing demand for high-end luxury spirits in the Indian market. The brand is expected to appeal primarily to high-net-worth individuals, collectors, and luxury connoisseurs
The Growing Market for Luxury Spirits in India
With Pashupati Spirits making The Macallan M available in UP, the state is seeing an increasing presence of high-end international spirits.
Also, the registration of brand is a reflection of the broader trend of rising demand for premium and luxury alcoholic beverages in India. As consumers become more discerning and their disposable incomes rise, there has been a noticeable shift toward high-end spirits, including fine whiskies, wines, and other premium beverages.
Availability
The Macallan M is now available at Vandyk Spirits, D Mall Indirapuram, Ghaziabad. This strategic location ensures that connoisseurs and collectors in the region have convenient access to one of the world’s most luxurious cognacs.
