In a noteworthy development, the excise department of the Delhi government has witnessed a substantial 9% surge in revenue during the third quarter of the 2023-24 fiscal year compared to the same period last year. The data indicates a robust performance, with the excise department raking in a total of Rs 1,889.4 crore in excise duty and value-added tax on liquor sales between October 1 and December 31, 2023. The increased sales momentum is attributed to the rise in the number of outlets, better brand accessibility, and a growing consumer base.

The steady uptrend in liquor sales, spanning beer, whiskey, vodka, gin, wine, and other alcoholic beverages, remains a consistent trend in the capital. Notably, the last eight days of December 2023 witnessed Delhiites purchasing nearly 1.4 crore liquor bottles, amounting to a staggering Rs 245 crore – a significant leap from the previous year’s sales of 1.1 crore bottles valued at Rs 218 crore during the same period.

On New Year’s Eve alone, liquor shops in Delhi set a new record by selling over 24 lakh bottles of various brands, totaling almost Rs 48 crore. This surpassed the figures from December 31, 2022, where sales reached over 20 lakh bottles, amounting to Rs 45 crore in a single day.

The revenue generated from excise duty and value-added tax on liquor stands as a crucial financial pillar for the Delhi government. With an initial estimation of Rs 7,365 crore, constituting 14% of the total tax revenue in the budget for 2023-24, the excise department has already collected an impressive Rs 5,453.6 crore in the first three quarters of the fiscal year.

Delhi government officials express optimism, anticipating the surpassing of revenue projections, particularly during festive seasons like Diwali, Christmas, and New Year. The thriving sales scenario is reinforced by the government’s control over liquor retail through its four corporations, namely Delhi State Industrial and Infrastructure Development Corporation, Delhi Tourism and Transportation Development Corporation, Delhi State Civil Supplies Corporation, and Delhi Consumers’ Cooperative Wholesale Stores.