Moonshine Meadery, the first meadery in Asia and India, has recently announced its plans to expand to Gurugram, Haryana, marking its further expansion within the country. The company aims to offer its range of flavorful meads to the mead enthusiasts in the state. Moonshine Meadery’s meads have already been available in city wine shops since April 24th.
Meads, which are made by fermenting honey, are the oldest known alcoholic beverage, historically enjoyed exclusively by royalty. Moonshine’s expansion reflects their visionary approach in revitalizing and reinventing this ancient drink, making it accessible to the younger generation of craft beverage enthusiasts across India. As part of this expansion, the brand will introduce its flagship Coffee Mead, along with other flavors like The Grilled Pineapple and Guava Chilli Mead from their seasonal limited edition range called the MeadLABS series. The MeadLABS series includes a variety of flavors such as Hopped Mead, Salted Kokum Mead, Chocolate Orange Mead, Mango Chilli, and Bourbon Oaked Apple Mead.
Rohan Rehani and Nitin Vishwas, Co-founders of Moonshine Meadery, expressed their excitement about the expansion, stating that Moonshine has experienced significant demand in recent years, contributing to the popularity of meads in the Indian alcohol and beverage industry. They also mentioned that launching in Haryana has always been part of their expansion plans due to numerous requests from their Instagram followers. Moonshine Meadery was founded in 2018 as the first meadery in Asia and India, initially starting as a garage project in 2014. The brand has created a new category in the Indian market and gained recognition for offering high-quality meads.
Moonshine Meadery continuously strives to innovate and experiment with various ingredients, resulting in unique and diverse meads that cater to different tastes. This approach has allowed the brand to expand rapidly across the country and achieve 100% year-on-year growth for the past three years. The expansion to Haryana brings Moonshine Meadery one step closer to becoming a national craft beverage brand.
Moonshine Meadery, established in 2018, is known for reintroducing the ancient royal drink, Mead, in modern and refreshing forms. Their meads are made by fermenting ethically-sourced, pure honey with a variety of fruits and spices, resulting in 100% natural and flavorful beverages. The brand offers flagship meads like Apple Mead, Traditional Mead, and Coffee Mead, available year-round, as well as seasonal meads known as the MeadLABS series. In addition to meads, Moonshine Meadery launched The Moonshine Honey Project in 2020, offering customers pure honey directly sourced from beekeepers across the country.
With its presence in Maharashtra, Karnataka, Assam, Rajasthan, Goa, Himachal Pradesh, and Silvassa, Moonshine Meadery is steadily establishing itself in the Indian and Asian alcohol and beverage sector.