The pandemic had squeezed the scale of alcohol makers in FY21 and beer manufacturers were hit particularly hard as Covid19 was at its peak during summer. Indian craft beer maker Bira 91 was no exception and its scale shrank 10% during FY21 but the firm has bounced back smartly in FY22.


Bira 91 scale (gross revenue) surged 66.8% to Rs 719 crore in FY22 from Rs 431 in the previous fiscal year (FY21), as per the company’s annual financial statements with the Registrar of Companies (RoC).

The sale of beer accounted for 99.3% of Bira 91’s total revenue which increased 66.4% to Rs 714 crore in FY22 from Rs 429 crore in FY21. It also made around Rs 5 crore from non-beer items and scrap. It’s worth noting that Bira 91 had also entered into non-alcoholic beverages in the last quarter of FY21 and it looks like the firm is not focusing on this segment anymore.


Significantly, Bira 91’s operating revenue also includes the excise duty received from customers. The company’s earning from interest of fixed deposits shrank 36.7% to Rs 7.6 crore in the last fiscal year pushing the total revenue to Rs 726 crore.

Moving over to the cost side, excise duty on the sale of beers was the largest cost center for the company, forming over 29% of the overall cost which grew 32.4% to Rs 327 crore in FY22. Cost of materials accounted for 20.6% of the overall cost which climbed 3.6X to Rs 232 crore in FY22.


Advertising costs shot up 6.6X to Rs 100 crore in FY22 while the employee benefit expenses increased 34.3% to Rs 94 crore. Bira 91 added another Rs 46 crore on transportation costs which pushed the total expenditure by 61.7% to Rs 1,122 crore in FY22 from Rs 694 crore in FY21.

With a 62% spike in expenditure, Bira 91’s losses increased 57.8% to Rs 396 crore in FY22. On a unit level, the company spent Rs 1.56 to earn a rupee.


For Bira 91, FY23 also promises to be eventful, with the firm closing in on alcobev chain Beer Cafe in an all stock deal. That indicates a further focus on its beer business and the beginning of what could possibly be the growth formula for the next two to three years perhaps. In a business that can be frustrating at a regulatory and policy level, the combining of strengths with an established chain could herald  exciting times for the firm by FY24 end.

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