back to top
Friday, June 21, 2024
34 C
Lucknow
HomeAlco-BevBacardi launches India- made whisky

Bacardi launches India- made whisky

Bacardi India has announced its foray into the Indian-made whisky segment with the launch of ‘Legacy’. This is the alco-bev company’s first-ever made-in-India whisky. The company said it has launched its product in Maharashtra, Telangana and Uttar Pradesh, with plans to expand to other states in the coming months.The company said it is a premium whisky with Indian and Scottish malts and Indian grains.

Sanjit Singh Randhawa, the company’s MD for India said, “Consumers are at the heart of everything we do and in line with this, we continue to focus on innovating our offerings to best serve them. We aim to win big in the high-growth Indian-made whisky category as well. India presents an exciting growth opportunity for us, as it is the number one market globally for whisky, and our first-ever ‘made-in-India’ whisky, will enable us to scale operations nationally as we continue to grow the brand manifold by the end of this decade.” It had also launched Good Man brandy earlier this year.

Ayaesha Gooptu, category head of domestic browns for the company in India added that there is a behavioural shift amongst new-age consumers and the lack of premium options as the reason for the brand to foray into the segment.She said “With its distinctively Indian taste and positioning, our newest innovation will aid our efforts in enhancing our diverse portfolio of offerings. Catering to a large audience of whisky lovers in the country. It aims to connect with consumers who are trying to ‘build their own legacy, in their own way’, and that’s what the brand will stand for.”

India is a fastest-growing alcoholic beverage market with an estimated market size of $52.5 billion in 2020. The market is expected to grow at a CAGR of 6.8% between 2020 and 2023, according to think-tank ICRIER.

The above news was originally posted on news.google.com

Aabkari Times Editorial Teamhttps://aabkaritimes.com
Aabkari Times is a monthly news magazine on Liquor, Excise and Alcohol allied industry; being published since 2009 by the expertise of retired excise dept. associates and alco-bev industry professionals as our editorial team. Our magazine contains different new alco-bev strategic and new brand launch articles as well as news on recent govt. policies, trends on alcohol industry and other important data relevant to the distilleries and industry at the mass.

- Advertisement -

Global Insights, Indian Excise News, Industry Tips & Strategies

spot_img

- Advertisement -

-Advertisement-

You may be interested in

   

Popular all-time

More

    Teetotaller-Turned-Liquor Baron Lalit Khaitan Is India’s Newest Billionaire

    India is one of the world’s fastest-growing markets for liquor and cashing in on that trend of rising consumption is Lalit Khaitan, the country’s...

    Som Distilleries and Breweries Ltd (SDBL) Expands Beer Production Capacity at Karnataka plant

    Som Distilleries and Breweries Ltd (SDBL) has received approval from the Excise Department of Karnataka for the proposed expansion of the beer capacity at...

    Pernod Ricard bets India will bottoms up to the top

    Pernod Ricard, the maker of Chivas Regal, Glenlivet and Absolut, said it expects India to outpace the US to become its largest market globally,...

    FAQs on Gujarat’s GIFT City Liquor Regulations as Gujarat’s Prohibition Department Responds to Queries

    In response to the numerous queries from Gujarat residents, the state's department of prohibition and excise has released a set of 'frequently asked questions'...