People who do not drink alcohol are also eager to test this new alcobev variety on the market. RTDs are catching up with the pace in a relatively new business, and Radico Khaitan, the brand to watch in the alcohol industry, is sure of taking a substantial share of the market in India, stated the company.
The rising usage of Vodka and desire for Vodka in cocktails are also driving the launch. Following the epidemic, the company has been aggressively pursuing premiumization ambitions and offering customers with new experiences.
A slew of more vivid flavours will be introduced to this collection in the near future. To begin, the brand is only accessible in Karnataka, but it plans to extend to Goa, Maharashtra, and Daman & Diu in the near future.