This year, India completes 75 years of independence on the 15th of August 2022. To mark the occasion, the Ministry of Culture, Government of India, under the aegis of ‘Azadi ka Amrit Mahotsav’, has launched a campaign ‘Har Ghar Tiranga’ between August 13 – 15 2022, to encourage the citizens to hoist the National Flag at their homes and offices.
Carlsberg India proudly hoisted the ‘Tiranga’ at all their breweries and offices across the country in support of the government-led initiative.
“On 75th Independence Day, we at Carlsberg India, in support of the government’s campaign ‘Har Ghar Tiranga’, hoisted the National Flag at our Breweries in Mysuru/Alwar/Aurangabad/Dharuhera/Paonta Sahib and Hyderabad. For further success of the campaign, we distributedthe National Flags for our employees to hoist at their respective homes. Through this ceremony a great sense of patriotism and excitement was felt within our employees.” – said Abhishek Arora, VP HR at Carlsberg India
“We invited the children to their parent’s workspace to celebrate the day and participate in the flag hoisting. Children also participated in the Independence Day poster making and drawing competition very enthusiastically at the respective locations,” he add.
At Carlsberg, we believe that this is not only a great initiative from the Indian government, but it sparks a sense of patriotism, promotes awareness and a sense of respect for the symbols of Independence amongst the citizens of India.
This initiative has helped bring a change from previous years when the National Flag was only hoisted at institutions. The ‘Har Ghar Tiranga’ campaign in the 75th year of Independence is symbolic of an act of personal connection to the National Flag as well as an embodiment of our commitment to nation-building and unity.
Carlsberg India believes in making the National Campaign on ‘Har Ghar Tiranga’ a success.
