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HomeAlco-BevTime for alcobev to go online? - Re-Tales by...

Time for alcobev to go online? – Re-Tales by Mani Singhal

Ever wondered if you could order a mug of beer along with a delicious meal via your favorite home delivery app? Having a house party and want to order spirits in bulk but cannot procure without a trip to the nearest alcohol shop? Despair not – alcohol delivery at your doorstep might become a reality at some point in time, if relaxations to regulations in certain states during the pandemic are any indication!

COVID-19 has led to a significant shift in the way in which alcohol is bought and consumed – such as growth in at-home consumption, acceleration of premium products and increasing product innovation beyond traditional whisky and beer to supply-led influences such as exponential growth of online delivery in other categories (70% inc. in GMV in 3 months during Wave-1), stay-at-home orders disallowing visits to liquor shops, govt. objective to control over-crowding at liquor shops post re-opening etc.

The above factors have laid the bedrock for emergence of a nascent e-commerce-led distribution model for alcobev. However, acceleration of this model will primarily be contingent upon state willingness to pilot e-commerce and retailer acceptability.

Traces of e-commerce in Indian alcobev

Alcobev in India has typically seen three primary channels – off-trade (liquor vends) comprising 70% of retail, on-premise (restaurants, bars) comprising 20% of retail and non-premise (events such as weddings, banquets) comprising 10% of retail. Prior to 2019, e-commerce in India was not allowed and comprised.

The above news was originally posted on

Aabkari Times Editorial Team
Aabkari Times is a monthly news magazine on Liquor, Excise and Alcohol allied industry; being published since 2009 by the expertise of retired excise dept. associates and alco-bev industry professionals as our editorial team. Our magazine contains different new alco-bev strategic and new brand launch articles as well as news on recent govt. policies, trends on alcohol industry and other important data relevant to the distilleries and industry at the mass.

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