Beam Suntory has announced the elevation of Ruchika Gupta as marketing director in India
Gupta joined Beam Suntory India in 2019 as part of the brand team and was elevated as head of marketing in the interim last year, succeeding Rishi Walli. Walli was appointed as senior commercial director for the company in India.
Neeraj Kumar, MD, Beam Suntory India, said, “At Beam Suntory, preserving the rich legacy of our centuries’ old brand heritage, building winning new brands and innovating to premiumize is an ongoing ambition. Ruchika has been instrumental in accelerating the growth strategies of the company through sustained market outperformance and innovative practices. Ruchika’s success in building our brands through the challenging pandemic is a testament to the passion, agility and strategic thinking that she consistently brings to the fore. Given her depth of experience with our brands and teams, we are confident that our marketing team and the business will benefit richly from her leadership role at Beam Suntory India. I want to wish Ruchika and Rishi the very best in their new roles at Beam Suntory India”
Walli added, “It has been a remarkable journey of portfolio expansion at Beam Suntory. Our focus behind premiumization and a ‘Gemba’ mindset continue to be at the core of achieving our 2030 ambition and we are investing in building strong commercial capabilities to enable this vision. I wish Ruchika the very best in her new role as marketing director, leading the scale up and growth of our iconic brands.”
Gupta said, “It’s an exciting time for alcobev in India, and it has been my absolute joy working with the iconic brands at Beam Suntory India driving forward our marketing work pivoted around principles of Monozukuri, Monogatari and Gemba. After three years in the company, I feel fortunate to be a part of a dynamic and inclusive work environment where every talent is nurtured to their highest potential. I look forward to moving onto the next chapter and to lead with purpose and vision of building greater scale for our premium brands alongside my fantastic team, aligned to our vision of ‘Growing for Good’.”
In a career spanning 15 years, she has also worked with Uber, Bacardi and CavinKare among others.
The above news was originally posted on www.campaignindia.in