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Delhi liquor shops discount buy one get one free discounts offer new excise policy

Long queues are a common sight outside of liquor shops in Delhi these days, as vendors are offering hefty discounts on liquor bottles, including Buy One Get One. Liquor stores in some parts of the city, including Jahangirpuri, Shahdara and Mayur Vihar, offered up to 35 per cent discount on certain IMFL brands. This is a reality due to the New Excise Policy of the Delhi Government.

Liquor stores have to exhaust their stock by the end of March as licenses will be renewed in the new financial year, said a liquor vend employee in East Delhi, reported news agency PTI. “There are also certain brands that have not picked up sale and retailers want to dispose them off through discounts and special offers like ‘buy one, get one free’,” he said.

A senior excise department official said that several other factors such as social distancing norms being followed in liquor stores, wedding season and the weekend were also behind the long queues. A liquor business expert said people bought in large quantities due to the rate cut.

“The rush was more in stores located closer to border towns in Haryana and Uttar Pradesh due to competition among retailers there to attract more customers,” he said.

The new excise policy of the Delhi government came into effect in November last year. Several BJP leaders have been opposing the policy, alleging that the Aam Aadmi Party is boosting liquor sale in the country.

The above news was originally posted on

Aabkari Times Editorial Team
Aabkari Times is a monthly news magazine on Liquor, Excise and Alcohol allied industry; being published since 2009 by the expertise of retired excise dept. associates and alco-bev industry professionals as our editorial team. Our magazine contains different new alco-bev strategic and new brand launch articles as well as news on recent govt. policies, trends on alcohol industry and other important data relevant to the distilleries and industry at the mass.

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