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Friday, March 31, 2023

The Cocktail Story launches its e-commerce platform; positions itself as a holistic marketplace in the Alco-Bev space

New Delhi: The Cocktail Story, India’s first digital platform dedicated to build an ecosystem of Alco-Bev brands and spirit enthusiasts launches a D2C e-commerce platform dedicated to everything Beverages & Spirits for Bartenders & Drink enthusiasts in India. Consisting of various brands, the e-commerce platform is a marketplace that offers alco-bev products, allowing the patrons to order from the website and curate their own cocktail-making experience within the comfort of their home.

A first in its category, The Cocktail Story has evolved and grown from a recognised brand to a marketplace that connects consumers with brands to help them choose the right ingredients, mixers, recipes, bar tools, and more. Products listed on their website will be available pan India and with the simple click of a button, you can sit at home and order in your mixers and more.

Speaking on the launch, Vidhi Puri, founder- The Cocktail Story, says, “We have always created content that resonates with all the spirit enthusiasts out there. Be it helping them to make clear ice at home, or educating them about essential cocktail glassware, we have always been ahead of the curve. Launching the e-commerce marketplace is a natural progression in our journey to create unique opportunities for the patrons in the alco-bev space in India, and we are very happy to bring together the movers and shakers of the industry together under one roof by associating with top brands in this space.”

The e-commerce platform is a natural extension for The Cocktail Story and a holistic destination for all brands that will provide cocktail-making products and solutions under one roof to its patrons.

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The platform has top brands featured under various categories like Drink & Cocktail Mixers, Beverages like Tea, Coffee & Kombucha, Syrups & Bitters, Barware & Accessories, and Zero Proof.

Some of the top brands featured under the above-mentioned categories are Svami, Jade Forest, Seedlip, Jimmy’s Cocktails, The London Essence Co., Tea Trunk, Rage Coffee, GutLife Superfoods to name a few.

The launch of the new e-commerce platform aims to further establish The Cocktail Story nationally and internationally as a one-stop destination for the spirit enthusiasts, alongside shaping the regional alco bev industry, and providing a platform that promotes the cocktail culture in India. Hence, at the Cocktail Story, you’ll find everything, right from bar basics to how to wow the folks!

The above news was originally posted on www.apnnews.com


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