Hyderabad: Home delivery of alcohol seems to be high on the list of must-haves among Hyderabadis. According to a recent eight-state study conducted by the International Spirits and Wines Association of India (ISWAI), Hyderabad is the only city where 100% of those surveyed, want the service to start soon.
The average among most other prominent cities is around 70%. It was also observed that there is growing demand for home delivery of alco-bev in other parts of Telangana such as Nizamabad, Adilabad, Karimnagar, Warangal, Sangareddy and Nalgonda.
As part of the survey titled ‘Consumer pulse on home delivery of liquor,’ ISWAI spoke to about 7,500 alcoholic beverage (alco-bev) consumers from the city. Of them, about 60% said they would use home delivery for convenience, while 40% cited social distancing and safety — in a post Covid-19 time — as reasons for voting in favour of the service. Further, while 50% preferred a flat fee of Rs 50 to Rs 100 on every home delivery the rest leaned towards a fee of 5% to 10% of the order value, capped at Rs 100.
“We believe that metros and mini metros will be starting points for such progressive policies like home delivery of alcohol. We conducted this survey so that the citizen’s point of view can be offered to state governments,” said ISWAI CEO, Nita Kapoor. The association will soon share the findings from Hyderabad with the Telangana government to impress upon it the need for home delivery of liquor.
Currently, states and Union Territories allowing the service are West Bengal, Chhattisgarh, Assam, Odisha, Maharashtra, Meghalaya, Punjab and Puducherry.
“Given the demand among citizens in all the states that we have surveyed, we believe that if the service is handled in a mature manner and with all the necessary regulations in place, going forward this could become a potential channel for growth of revenue for states,” Kapoor added.