Radico Khaitan has awarded their integrated media mandate to Motivator India.
Motivator will manage the brand’s traditional and digital media duties including media strategy and planning, media investment, media activation, and content. The account was won post a comprehensive multi-agency pitch. The account will be handled from their Gurugram office.Mausumi Kar, managing director- Motivator said, “This category faces a fair share of restrictions in terms of advertising. Developing a consumer centric approach that helps identify and deliver innovative media solutioning would be key to address these challenges and navigate towards success.”

Amar Sinha, chief operating officer Radico Khaitan added, “Our focus is on further strengthening our premium products portfolio through new launches in the coming quarters. With the changing consumer behaviour and alcohol consumption pattern, it is very important to understand consumer’s inclinations towards media consumption. Motivator confidently showcased their integrated media approach putting consumer centricity in prior. We hope to work on some path breaking campaigns with them which will contribute in strengthening our brand equity in the market.”

Aman Kochhar, managing partner- North and East, Motivator India “We are delighted with the trust Radico has placed with us to handle some of the most preferred and known brands in the Indian alco-bev industry. With the growth momentum in the industry changing and increasing cases of consumer experimentation coupled with rapid premiumisation of the portfolio, we see a large enough role of communications to make Radico’s brands stand out. With our proprietary data, digital and content framework for emerging brands we see a great fit with Radico Khaitan.”

India’s sugar output seen 13 per cent up at 35 mn tons, exports at 9.5 mn tons in 2021-22: Government : The Tribune India

The agency will oversee SM management, SEO, media planning etc

The above news was originally posted on brandequity.economictimes.indiatimes.com


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