Amar Sinha, chief operating officer Radico Khaitan added, “Our focus is on further strengthening our premium products portfolio through new launches in the coming quarters. With the changing consumer behaviour and alcohol consumption pattern, it is very important to understand consumer’s inclinations towards media consumption. Motivator confidently showcased their integrated media approach putting consumer centricity in prior. We hope to work on some path breaking campaigns with them which will contribute in strengthening our brand equity in the market.”
Aman Kochhar, managing partner- North and East, Motivator India “We are delighted with the trust Radico has placed with us to handle some of the most preferred and known brands in the Indian alco-bev industry. With the growth momentum in the industry changing and increasing cases of consumer experimentation coupled with rapid premiumisation of the portfolio, we see a large enough role of communications to make Radico’s brands stand out. With our proprietary data, digital and content framework for emerging brands we see a great fit with Radico Khaitan.”
The agency will oversee SM management, SEO, media planning etc
The above news was originally posted on brandequity.economictimes.indiatimes.com
