GUWAHATI: A study has revealed that over 70 per cent of alcohol-beverage consumers in Assam now prefer to have liquor home delivered.


The survey, “Consumer pulse on home delivery of liquor”, was carried out by the International Spirits and Wines Association of India (ISWAI).

On July 20, the Assam government permitted home delivery of alcohol in Guwahati, in view of the Covid-19 pandemic, to prevent overcrowding outside shops and consumption of illicit liquor.

To date, altogether 164 online orders have been successfully delivered in Assam.

ISWAI CEO Nita Kapoor told TOI that the survey reaffirms the growing demand for home delivery, as the country continues to battle the Covid-19 pandemic.

“The pandemic has impacted all sectors, including the alcohol-beverage industry. However, every crisis also provides an opportunity to reassess, reinvent and explore new ways benefitting stakeholders. Our survey aims to understand consumer attitudes and preferences with respect to home delivery of alco-bev and work with various state governments, including that of Assam, to bridge the gaps to meet consumer demands,” she said.

Kapoor claimed that such policies will also “enhance livelihood opportunities and unlock the potential of an alternative channel to contribute towards state revenues”.

“We compliment the government of Assam on the introduction of home delivery in Guwahati and urge them to continue such progressive regulations, providing consumers with a safe and convenient alternative,” she added.

The study highlighted that convenience and maintenance of social distancing are major factors behind Assam’s alcohol-beverage consumers’ preference for home delivery services. In fact, 67 per cent consumers surveyed stated they would use the home delivery service for social distancing or safety, while 33 per cent would use it for convenience as against buying from a retail store.

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