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Friday, July 1, 2022
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Now, Mountain Dew Alco Bev can give you a hangover

PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months after Coca-Cola Co launched its first alcoholic drink in the country.Truly hard seltzer maker Boston Beer Co will develop and make the flavored malt beverage, which will be called “Hard Mtn Dew”. The drink will be citrus flavored and have an alcohol by volume of 5%, the companies said.

“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages,” Boston Beer Chief Executive Officer Dave Burwick said.

The announcement comes at a time when demand for hard seltzer has slowed.

It acquired the Tropicana line of fruit juices in 1998 and Naked, which makes smoothies, in 2007…

Several brands are pushing consumers to get the Covid-19 vaccine, with ads and messages on social media…

The above news was originally posted on brandequity.economictimes.indiatimes.com

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